Fruit of the Loom

Asst. Mgr. Digital Content & Ecomm

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Description/Job Summary

Fruit of the Loom, an independent, wholly owned subsidiary of Berkshire Hathaway Inc. & leading international basic apparel company, has an immediate opening for a Assistant Manager Digital Content & Ecommerce, at it's corporate headquarters in BG, KY.
The Assistant Manager Digital Content & Ecommerce has responsibility for marketing and e-commerce initiatives in collaboration with the manager to ultimately drive business unit growth and profitability (P&L responsibility) within the digital communities. 
Specific responsibilities include project management in partnership with cross-functional teams and management of web content on brand websites and retailer sites through coordination with creative teams and agencies.  Specific emphasis on brand and product presentation along with general user experience on, Amazon and                                             


Website Content Management
Collaboration with cross-functional team to maintain updated product content and creative on brand website and retailer sites through coordination with creative teams and agencies.   Work with internal and external resources to produce imagery, video, and copy that is consistent with the global brand and the theme/design for the business objectives. 
Project Management: 
Assist with coordination of marketing projects at various stages to a successful and timely execution.  Requires strong coordination across the various teams to ensure business objectives are met. 
  • Assist manager in the completion of marketing initiatives in partnership with the cross-functional teams and potential external partners.
  • Assist in managing projects to add or enhance content on the channels to increases relevance, engagement, and ultimately goal completion.
  • Manage all upload processes and procedures in partnership with applicable IT groups to maintain accurate presentation of brand, product, pricing, etc…
Social Media Management:
Develop and manage presence and engagement of our social networks; driving the content, conversation and administration in association with digital agencies.
Business Analytics & Reporting
Develop/coordinate and disseminate necessary reports accurately and in a timely manner.  Track and measure metrics that supports the goals and strategic imperatives and communicate to appropriate management

Required Experience

Required Qualifications

  • Bachelor's degree in Marketing, related field or equivalent work experience.
  • Solid understanding of marketing mix:Product, Pricing, Promotion / Advertising, Distribution strategies.
  • Excellent communication skills, both verbal and written.
  • Effective presentation skills.
  • Ability to build effective relationships with key stakeholders and interface with various levels of management.
  • Ability to exercise independent judgment and decision-making skills.
  • Ability to multi-task and manage many projects simultaneously.
  • Superior attention to detail and accuracy.
  • Able to keep on top of new marketing / consumer trends and technology.
  • Demonstrated proficiency with Microsoft Office Suite (Excel, PowerPoint, Word).


We offer competitive pay & benefits including medical, dental, vision, life, & disability insurance, vacation, holidays and 401 k.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protect veteran status, disability or any other protected status.

EOE/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity
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It is the policy of the Company to employ personnel entirely on the individual’s qualifications. Selections are made without regard to age, race, color, religion, sex, sexual orientation, sexual identity, pregnancy, disability, protected veteran status, national origin, genetic characteristics, or any other protected status or any other category protected by federal, state of local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.