Fruit of the Loom

Marketing Manager - Vanity Fair Brands

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Description/Job Summary

Fruit of the Loom, an independent, wholly owned subsidiary of Berkshire Hathaway Inc. & leading international basic apparel company, has an immediate opening for a Marketing Manager at its corporate headquarters in Bowling Green, KY. The Marketing Manager has responsibility and accountability for the Vanity Fair brand/business to ultimately drive business unit growth and profitability (P&L responsibility). Responsible for short and long-range brand strategies inclusive of pricing, product mix, brand communication, consumer segmentation and targeting, distribution, etc.

The Manager represents the business across the organization and works cross-functionally to achieve goals. Also, this position will almost always have direct reports depending on business assignment, and will develop and mentor teams accordingly.


Brand / Business Strategy
Collaborate with manager in the development and execution of short-term and long-term business strategies. Responsible for ensuring that the work and the tactics support the brand/category strategies and objectives.

Project Management
Manage in direct partnership with cross-functional teams the multiple marketing projects at various stages to a successful and timely execution. Requires strong coordination across the various teams to ensure business objectives are met.
• Assist manager in the completion of marketing initiatives in partnership with the cross-functional teams and potential external partners.
• Develop and manage project calendar.
• Maintain an updated status report on project elements with clear action items and deliverables and follow-up with cross-functional team members and agencies as needed to ensure all project elements are on track.
In conjunction with manager will approve materials as needed to secure progress and ultimate completion

Product Portfolio Management
Manage the internal process to articulate product strategy for seasonal newness, roadmap and priorities as well as long term planning.

P&L / Budget Management
Responsible for assigned brand(s) budget including P&L responsibility. Work with Finance to develop and manage brand P&L by monitoring progress and evaluating performance. Reports on financial expenditures related to initiatives.

Pricing / Trade Promotions
Manage the development of pricing recommendations by analyzing cost, list price and suggested retail price to achieve FTL and retailer target margins. Collaborate with team to provide recommendations to the business for trade and consumer promotional strategies.

Communications / Presentation
Presentation creation and delivery across internal teams and potential external partners. Ensures that team is providing messaging that is appropriate for the target audience. Facilitate meaningful discussion around feedback in order to move a project forward.

Business Analytics & Reporting
Routine and ad hoc analysis and reporting. Track and measure metrics that support the goals and strategic imperatives of the various initiatives and communicate to appropriate management.

Distribution / Placement Strategies
Develop retailer strategies to gain new business opportunities. Drives sell-in by presenting brand initiatives to key accounts at meetings and trade events.

Team Management
Provide management to members of Marketing team. Assist in training of department staff on marketing processes and procedures. Responsible for day-to-day management of assigned staff. Manages performance and provides timely feedback. Support the continuous improvement of the marketing team process and performance.

Website Content Management
Responsible for optimizing brand presence and product assortment on internal and retailer websites. Oversee the maintenance of all web site content ensuring team has captured the most relevant information and messaging.

Inventory Management & Forecasting
Monitor retail sales and consumer demand trends to manage the forecast and maximize inventory levels.

Management of Creative Projects / Process
Successfully execute creative projects to drive branding and business goals.

Required Experience

  • Requires 5 - 7 years of consumer marketing experience Proven ability to oversee all marketing activities for assigned brand(s)
  • Travel is required.

Required Qualifications

  • Bachelor's degree in Marketing or related field. MBA preferred.
  • General management approach to business and experienced in developing marketing strategies leveraging all marketing mix elements: Product, Pricing, Promotion / Advertising, Distribution strategies.
  • Solid financial acumen.
  • Strong leadership skills applicable across the organization.
  • Excellent communication skills, both verbal and written.
  • Effective presentation skills.
  • Ability to build effective relationships with key stakeholders and interface with various levels of management.
  • Ability to exercise independent judgment and decision making skills.
  • Ability to multi-task and manage many projects simultaneously.
  • Superior attention to detail and accuracy.
  • Able to keep on top of new marketing / consumer trends and technology.
  • Demonstrated proficiency with Microsoft Office Suite (Excel, PowerPoint, Word).


We offer competitive pay and benefits including medical, dental, vision, life and disability insurance, vacation, holidays and 401k.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protect veteran status, disability or any other protected status.

EOE/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity

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It is the policy of the Company to employ personnel entirely on the individual’s qualifications. Selections are made without regard to age, race, color, religion, sex, sexual orientation, sexual identity, pregnancy, disability, protected veteran status, national origin, genetic characteristics, or any other protected status or any other category protected by federal, state of local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.