Associate Manager Licensing

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Description/Job Summary

Fruit of the Loom, an independent, wholly owned subsidiary of Berkshire Hathaway Inc. & leading international basic apparel company, has an immediate opening for an Associate Manager Licensing at its Corporate Office in Bowling Green, KY. The Associate Manager Licensing will support the day-to-day management of the licensing programs for FOTL, Inc. This role serves as a key communication liaison between external partners and internal cross-functional teams to facilitate partner engagement in support of our brand strategies.  This role also will be responsible for brand assurance and the adherence of the annual activity calendar for both internal and external partners, across our entire portfolio of brands.


Relationship Management. 
Facilitate open lines of communication between internal brand stakeholders and external partners to inform partners’ product development in keeping with brand strategies.  Manage the annual activity calendar for partner engagement across all partners. 
Brand Assurance. 
Ensure adherence to product and packaging approval process throughout all stages of development. This includes monitoring the online product approval system, reviewing pre-production samples, following up with approving parties, and ensuring that final production samples are consistent with pre-production physical and electronic samples.
Financial Reporting.
Solicit partner forecasts and business updates per established calendar to monitor performance and identify significant trends.
Legal Compliance.
Facilitate Intellectual Property management, including IP clearance requests, proof of use, and counterfeit verification. Agreement renewal notification to appropriate internal personnel.
Social Compliance.
Facilitate licensed partner compliance with the Company’s social compliance program

Required Experience

3-5 years of relevant business experience in brand/product or communications management.

Required Qualifications

Bachelor’s degree in Sales/Marketing or related business management.

Solid understanding of the marketing mix, including product, promotion/advertising, and distribution strategies.

Excellent communication skills, both verbal and written.

Strong project management and organizational skills.

Demonstrated proficiency with Microsoft Office Suite (Excel, PowerPoint, Word).


We offer competitive pay & benefits including medical, dental, vision, life, & disability insurance, vacation, holidays and 401 k.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protect veteran status, disability or any other protected status.

EOE/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity
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It is the policy of the Company to employ personnel entirely on the individual’s qualifications. Selections are made without regard to age, race, color, religion, sex, sexual orientation, sexual identity, pregnancy, disability, protected veteran status, national origin, genetic characteristics, or any other protected status or any other category protected by federal, state of local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.