Marketing Assistant

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Description/Job Summary

Fruit of the Loom, an independent, wholly owned subsidiary of Berkshire Hathaway Inc. & leading international basic apparel company, has an immediate opening for Marketing Assistant at its corporate headquarters in Bowling Green, KY.
This position supports the management of Team brand planning and strategic initiatives and acts as a brand advocate/steward of the business.  Identify and execute new growth opportunities.  Use market research and sales analysis to provide direction to Merchandising for development of strategic product lines.  Prepare formal marketing brief with recommendations for seasonal product development and customer specific needs.  Develop pricing strategies, support sales needs through marketing materials.  Initiate research when needed with MRG to create research to better understand all consumer preferences and general team sporting goods industry trends.  Manage promotional agreements.



  • Product Marketing & Communication: Lead all communication efforts for assigned season, including but not limited to catalogs, advertising and digital platforms.
  • Product Development Calendar Contribution: Provide direction and support to Merchandising teams on new product initiatives and changes/updates to existing product lines with responsibility over pricing direction.
  • Customer Service and Sales Support: Work with sales and customer service to communicate product lines and programs, as well as gather key information to improve the line.
  • Brand Planning and Positioning: Assist and provide point of view on brand messaging and appropriate channel and product expansion.
  • Marketing Research/Competitive Intelligence: Gather market information and intelligence to report internally to development and sales teams.  Collaborate with MRG to initiate and execute market research projects where needed.
  • Sports & Event Marketing: Contribute to on site activation efforts and trade show booth preparations, as well as attend events and build customer relationships.
  • Project Management: Lead cross functional projects that align with brand or sales growth initiatives where needed.

Required Experience

1-3 years in marketing or related experience (sales, marketing, research or communication)

Required Qualifications

Bachelor’s Degree in Marketing or equivalent related experience.  Computer Skills—MS Word, Excel, Powerpoint.
Ability to work cross functionally with Merchandising, Sales, Finance, etc. in order to gain insights and input for strategic product marketing plans to ensure plans are consistent with market dynamics.
Strong interpersonal skills to build solid relationships with key internal and external customers.
Must demonstrate strong leadership, planning, and organizational skills.
Ability to deliver effective/persuasive presentation of strategic product marketing plans.


We offer competitive pay and benefits including medical, dental, vision, life and disability insurance, vacation, holidays and 401k.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protect veteran status, disability or any other protected status.

EOE/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity
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It is the policy of the Company to employ personnel entirely on the individual’s qualifications. Selections are made without regard to age, race, color, religion, sex, sexual orientation, sexual identity, pregnancy, disability, protected veteran status, national origin, genetic characteristics, or any other protected status or any other category protected by federal, state of local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.