Assistant Marketing Manager-Vanity Fair Brands

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Description/Job Summary

Fruit of the Loom, an independent, wholly owned subsidiary of Berkshire Hathaway Inc. & leading international basic apparel company, has an immediate opening for an Assistant Marketing Manager-Vanity Fair Brands at its Corporate Headquarters in Bowling Green, Ky. The Assistant Marketing Manager-Vanity Fair Brands is responsible for the coordination of marketing initiatives in collaboration with the marketing manager to ultimately drive business unit growth and profitability for the Vanity Fair mass channel brands. Specific responsibilities include project management in partnership with cross-functional teams; management of creative projects such as packaging, merchandising displays and ecommerce needs; new product / style setup; business analytics and reporting. The Assistant Marketing Manager also collaborates with the manager on budget management; forecast and inventory management; and pricing projects.


  • Assist with coordination of marketing projects at various stages to a successful and timely execution. Requires strong coordination across the various teams to ensure business objectives are met.
  • Assist manager in the completion of marketing initiatives in partnership with the cross-functional teams and potential external partners.
  • Assist in the development and tracking of elements on the project calendar.
  • Maintain an updated status report on project elements with clear action items and deliverables and follow-up with cross-functional team members and agencies as needed to ensure all project elements are on track.
  • In conjunction with manager will approve materials as needed to secure progress and ultimate completion.

Style Packet / PLM System Management
Obtain and compile information to prepare specific styles and costing packets. Secure that process is completed accurately and on time through the cross-functional teams. Consult with manager on issues.

Website Content Management
Collaborate with cross-functional team to maintain updated product content and creative on brand website and retailer sites through coordination with creative teams and agencies. Includes product copy and digital assets, ecommerce product shoots, style setup needs with the different retailers, etc.

Management of Creative Projects / Process
Initiate creative request for packaging, display merchandisers, promotional material, special retailer requests, etc. Manage the approval process through completion.

Weekly/Monthly Reporting
Develop/coordinate and disseminate necessary reports accurately and in a timely manner. Track and measure metrics that support the goals and strategic imperatives from the various initiatives and communicate to appropriate management.

Pricing / Trade Promotions
Develop pricing recommendations by analyzing cost, list price and suggested retail price to achieve FTL and retailer target margins. Provide recommendations to the business for trade and consumer promotional strategies.

Product Portfolio Management
Collaborate with manager on product development process and participation in product design reviews.

Budget Management
Track invoices and reconcile all budgetary expenses with strict adherence to internal processes and timelines. Input and manage through Oracle all invoices/payments against the budget. Validate that invoices received are accurate.

Inventory Management & Forecasting
Monitor retail sales trends and development of recommendations in regards to forecast and inventory levels

Communications / Presentation
Presentation creation and delivery across internal teams and potential external partners. Work closely with Sales to develop fact-based presentations to sell-in new products, analyze and make planogram recommendations.

Required Experience

  • 1 – 3 years’ apparel or consumer product goods experience in marketing or brand management or 3– 5 years of experience in general marketing or brand management
  • Travel is required.

Required Qualifications

Bachelor's degree in Marketing or related field.

  • Solid understanding of marketing mix: Product, Pricing, Promotion / Advertising, Distribution strategies.
  • Ability to multi-task and manage many projects simultaneously.
  • Superior attention to detail and accuracy.
  • Excellent communication skills, both verbal and written.
  • Effective presentation skills.
  • Ability to build effective relationships with key stakeholders and interface with various levels of management.
  • Ability to exercise independent judgment and decision making skills.
  • Able to keep on top of new marketing / consumer trends and technology.
  • Demonstrated proficiency with Microsoft Office Suite (Excel, PowerPoint, Word).


We offer competitive pay & benefits including medical, dental, vision, life, & disability insurance, vacation, holidays and 401 k.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protect veteran status, disability or any other protected status.

EOE/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity
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It is the policy of the Company to employ personnel entirely on the individual’s qualifications. Selections are made without regard to age, race, color, religion, sex, sexual orientation, sexual identity, pregnancy, disability, protected veteran status, national origin, genetic characteristics, or any other protected status or any other category protected by federal, state of local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.